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A Naïve Hopfield Neural Network based Approach for Multiclass Classification of Customer Loyalty

Pooja Agarwal, J. Surya Prasad, Arti Arya Published in Networks.

Communications on Applied Electronics
Year of Publication: 2015
Publisher: Foundation of Computer Science (FCS), NY, USA
Authors: Pooja Agarwal, J. Surya Prasad, Arti Arya
10.5120/cae2015651753

Pooja Agarwal, J Surya Prasad and Arti Arya. Article: A Naïve Hopfield Neural Network based Approach for Multiclass Classification of Customer Loyalty. Communications on Applied Electronics 2(5):36-43, July 2015. Published by Foundation of Computer Science (FCS), NY, USA. BibTeX

@article{key:article,
	author = {Pooja Agarwal and Surya Prasad, J. and Arti Arya},
	title = {Article: A Naïve Hopfield Neural Network based Approach for Multiclass Classification of Customer Loyalty},
	journal = {Communications on Applied Electronics},
	year = {2015},
	volume = {2},
	number = {5},
	pages = {36-43},
	month = {July},
	note = {Published by Foundation of Computer Science (FCS), NY, USA}
}

Abstract

Customer classification is an area of utmost interest for all businesses. For any organization retaining customer is more important than making new customers. In this paper, a simple idea based on Hopfield Neural Network (HNN) is proposed for multiclass classification of customer loyalty. Initially, transformation and k-medoid clustering algorithm preprocesses the training example dataset. Then, classifier model (HNN) learns patterns from this training set. After training is done, patterns are stored and classifier is ready to classify the unclassified examples using weighted matrices and Euclidean norm. It learns from its environment and does not need to be reprogrammed. The proposed classifier is tested over a real dataset collected through an online survey and it is 87.5% accurate, which is an encouraging result.

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Keywords

Classification, Customer Loyalty, K-medoid clustering, Hopfield Neural Network, Normalization, Matrix similarity, Euclidean Norm