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Reseach Article

Analysis of Internal and External Website Usability Factors

by Botchway Ivy Belinda, Alese Boniface Kayode, Nunoo Solomon, Thompson Aderonke Favour-Bethy
Communications on Applied Electronics
Foundation of Computer Science (FCS), NY, USA
Volume 7 - Number 35
Year of Publication: 2021
Authors: Botchway Ivy Belinda, Alese Boniface Kayode, Nunoo Solomon, Thompson Aderonke Favour-Bethy

Botchway Ivy Belinda, Alese Boniface Kayode, Nunoo Solomon, Thompson Aderonke Favour-Bethy . Analysis of Internal and External Website Usability Factors. Communications on Applied Electronics. 7, 35 ( Apr 2021), 9-18. DOI=10.5120/cae2021652880

@article{ 10.5120/cae2021652880,
author = { Botchway Ivy Belinda, Alese Boniface Kayode, Nunoo Solomon, Thompson Aderonke Favour-Bethy },
title = { Analysis of Internal and External Website Usability Factors },
journal = { Communications on Applied Electronics },
issue_date = { Apr 2021 },
volume = { 7 },
number = { 35 },
month = { Apr },
year = { 2021 },
issn = { 2394-4714 },
pages = { 9-18 },
numpages = {9},
url = { },
doi = { 10.5120/cae2021652880 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
%0 Journal Article
%1 2023-09-04T20:04:01.913312+05:30
%A Botchway Ivy Belinda
%A Alese Boniface Kayode
%A Nunoo Solomon
%A Thompson Aderonke Favour-Bethy
%T Analysis of Internal and External Website Usability Factors
%J Communications on Applied Electronics
%@ 2394-4714
%V 7
%N 35
%P 9-18
%D 2021
%I Foundation of Computer Science (FCS), NY, USA

End-user feedback on products is vital to enhance their speed and performance. These evaluations reveal satisfaction levels of end-users, which center on the ease of use and understandability of such applications. This study evaluates the internal and external attributes of the usability of four (4) websites using three automated tools namely Gtmetrix, Website grader, and Pingdom along with the administration of survey questionnaire. The internal attributes were measured for factors such as performance, page size, load time, and page requests using automated tools while the external attributes were measured using surveys on ease of navigation, organisation of information, and other factors. The scores from the survey were tested for reliability using the Cronbach Alpha technique and modeled in IBM SPSS Statistics 26.0 software. Results obtained from the survey-based approach showed that all four websites have good usability features and hence passed the test. Nonetheless, two other websites ranked low when evaluated with automated tools.

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Index Terms

Computer Science
Information Sciences


Usability survey external attributes internal attributes Gtmetrix Website grader Pingdom Performance load time page request page size website